George Orwells: A Hanging Essay -- Literary Analysis

A world renowned Essayist, a Novelist, and Critic, George Orwell is a name a great many people have heard at one point in their lives. His work keeps on being utilized for instructive purposes and held to an exceptionally exclusive requirement by many. Best associated with his twin parodies on despotism, Animal Farm and Nineteen Eighty-Four, Orwell was a significant member in the British communist development. Despite the fact that supporting an extreme legislative issues of aggregate proprietorship, he praised custom and love of nation while drawing a sharp differentiation among enthusiasm and patriotism (ORWELL, GEORGE. ). He was naturally introduced to a poor yet glad white collar class family in Moti-hari, Bengal, India as Eric Arthur Blair. His family name, George Orwell, stayed with him in the wake of recording his first book and Out in Paris and London. This title was in regards to his encounters of how his childhood left him with sentiments of extraordinary blame, and how he at that point decided to live in filth for a time of his life. With joblessness rates very high in the 1930’s he decided to join the works and homeless people and lived in low salary dwelling in London and Paris. He pondered the roads with proficient transients and made the most of every opportunity their lifestyle. For Orwell this carried him closer to his foundations and was an encounter he needs to live (â€Å"George Orwell.†). Orwell was brought up in England by his mom Ida, yet he was frequently isolated from his dad Richard Orwell; who invested his energy working in India. His notoriety among the individuals drove him to be known as youthful and erratic however pulled back by the vast majority who knew him. Orwell made a fascinating notoriety for himself, as a splendid however destitution stricken author. His assurance drove him to numerous beneficial things; Orwell was granted two grants to what exactly were ... ...ell. Printer Publishers, 1991. 85-92. Rpt. In short Stories for Students. Ed. Kathleen Wilson and Marie Lazzari. Vol. 4 Detroit: Gale, 1998. Writing Resource Center. Web. 9 Feb. 2012 Orwell, George, and George Packer. Confronting Unpleasant Facts: Narrative Essays. Orlando: Harcourt, 2008. 23-28. Print. ORWELL, GEORGE. Encyclopedia of Nationalism: Leaders, Movements, and Concepts. Oxford: Elsevier Science and Technology, 2000. Philosophy Reference. Web. 08 April 2012. Orwell, George (nom de plume George Orwell) (1903 - 1950). The Bloomsbury Dictionary of English Literature. London: Bloomsbury Publishing Ltd, 1997. Philosophy Reference. Web. 12 March 2012. Rodden, John. â€Å"View To A Kill.† AmGeorgean Conservative 10.9 (2011): 33. MasterFILE Head. Web. 08 Mar. 2012 Sheldon, Michael. Orwell: The Authorized Biography. New York: Harper Collins, 1991. 53-340. Print.

The White Tiger Essay Example for Free

The White Tiger Essay The essentialness of the Darkness and the Light in the book The White Tiger by Aravind Adiga The complexity between the Darkness and the Light is frequently referenced in this book. The haziness is portrayed as poor people and hopeless territories of the provincial India, while the light is the inverse. In the light there are frequently prospering urban communities slithering with business visionaries and diligent employees. In The White Tiger one gets the chance to follow Balram Halwai’s venture from the dimness to the light. Obviously, India is a long way from the American dream. When you are naturally introduced to a particular sort of station you will most likely go through your whole time on earth with a fixed situation in the social pecking order. When Balram alludes to the haziness he regularly makes reference to the neediness, numbness and in particular, the absence of instruction. â€Å"Me, and a large number of others in this nation like me, are crazy, since we were never permitted to finish our schooling† - Balram Halwai Essentially, what isolates the light from the haziness is the degree of training. Numerous individuals from the murkiness wind up being workers or drivers for their lords from the light. Balram depicts different hirelings as oblivious and unengaged. Regardless, what isolates Balram from the others is his readiness to learn. While driving, he gets a ton of fascinating data by listening stealthily on his lord, Mr. Ashok. With information comes the capacity to address and expanded aspiration, I think his expanded information is the thing that rouses Balram to take the jump from the murkiness to the light. Not at all like different hirelings he doesn't feel sub-par compared to his lord. â€Å"†¦ The story of how I was defiled from a sweet, blameless town fool into a citified individual loaded with lewdness, degeneracy and wickedness.†-Balram Halwai In the enormous urban areas the conventional virtues don't make a difference any longer, rather cash talks. Debasement is across the board, extending right from the base to the top in the social pecking order. Most urban communities in the light are conflicts ofâ western and indian societies. This implies realism has picked up the advantage in these parts. After some time, Balram gradually changes from the honest town kid to the more egocentric city inhabitant. This is obviously demonstrated when he unexpectedly quits sending installments to his family and goes through this cash rather on liquor and lewdness. â€Å" I was searching for the key for a considerable length of time/however the entryway was consistently open†-Iqbal, Pakistani artist I think this citation is one of the most topical for the book. Balram was discontent with his current circumstance and needed an exit from the chicken coop that he was caught inside. He in the end understood that the change started inside him, the entryway out of the coop was consistently open. All it took was somebody who stood apart from the rest/a white tiger to break out of the coop, which appeared as executing his own lord. Nonetheless, thusly, Balram satisfied his excursion from the obscurity to the light and subsequently turning into his own lord. At long last, the dimness and the light partition India in two totally different classifications, outrageous destitution versus riches, or â€Å"small paunches and huge bellies† as Balram puts it. The differentiation between the haziness and the light is huge to the point that in a similar nation individuals can live in chateaus with extravagance vehicles and numerous workers while others can just bear the cost of a water wild ox so as to get sustenance to endure. Though, India has as of now a developing working class and a creating economy it despite everything has its social issues. Simply take a gander at what’s going on the present moment, ladies and kids get assaulted and left beyond words legal need. Despite the fact that I think these issues are difficult to manage since virtues are difficult to change, yet by tackling issues like these and the instructive holes that are delivered in â€Å"The White Tiger†, India can make a stride towards a progressively e quivalent society and ideally eradicate the world that Balram alludes to as â€Å"the Darkness†.

Staging in Six Characters in Search of an Author :: essays papers

Arranging in Six Characters in Search of an Author Pirandello's perfect work of art, Six Characters in Search of an Author is notable for its creative strategies of portrayal, particularly in the completion of character as showed by the Stepdaughter and the Father, however it is particularly famous, and which is all well and good, for the splendid arranging procedures utilized by its creator. Pirandello utilizes his imaginative arranging procedures explicitly to represent, inside the limits of the theater, the mixing of the theater and reality. Boss among these, obviously, is the route in which the creator includes the crowd in his creation, to the point which, similar to a medieval crowd, they become some portion of the activity, and without a doubt, a character in its own right. The utilization of lines gave in the playbill was the first of its sort; at no other time had a creator set out to solicit the individuals from the crowd to perform, despite the fact that unpaid, and to be sure, paying for the experience themselves. In any case, without those lines, how substantially less noteworthy would that second be the point at which the Director, justifiably pushed beyond his limits with the ravenous characters (who have been from the beginning attempting to pressure him into composing a content for non-association compensation), yells Reality! Dream! Who needs this! What does this mean? and the crowd, as one, yells back, It's us! We're here! The second following that, when the entire cast snickers legitimately at the crowd, pointing at them in joy, is about unendurable for a group of people, as demonstrated b! y the uproar after the first execution, when the crowd not just tore the seats out of the theater, yet took the popcorn. Pirandello likewise utilized a strategy he acquired from the Cirque de Soleil, including a trapeze dangled from the catwalk. Be that as it may, however the trapeze was not in itself his own innovation, its utilization during the break as a way to disturb the crowd was completely creative. He had gotten the thought from viewing the occupants at the psychological establishment in Switzerland where his better half was recovering from a Venetian occasion. The Swiss medical clinic, eminent for its experimentation, had begun a program of tumbling, intended to support the patients' confidence. The Stepdaughter's attack over the crowd's heads, during the interlude, is a direct impression of that Swiss strategy; nobody before Pirandello had challenged to utilize it in the auditorium previously, yet it not just represented flawlessly the issues with characterizing reality natural in the content, yet kept the crowd from really getting a rest during the break, since

The Importance and Advantages of English Essays

The Importance and Advantages of English Essays The Importance and Advantages of English Essay The Importance and Advantages of English Essay THE IMPORTANCE AND ADVANTAGES OF ENGLISH Once there was a mainstream quote saying that â€Å"The sun never set on the British Empire†. This announcement is near reality. Due to the geographic spread of the British settlements, some domain some place was consistently in light hours. Boss among numerous inheritances deserted by this British colonization is in all honesty the English language. It is hard to appraise precisely what number of English speakers there are, however as per one gauge there are in excess of 350 million local English speakers. In any case, a greater amount important to us is the way that there are in excess of 400 million speakers of English as a subsequent language. Be that as it may, even these numbers don't generally show how significant English is as a world language, in light of the fact that under 15% of the populace utilizes English. Simultaneously English isn't the most broadly communicated in language on the planet as far as number of local speakers. For instance there are a lot more Chinese speakers than English speakers, however Chinese is utilized next to no outside of Chinese people group making English the most boundless language on the planet. The significance of English isn't simply in what number of individuals talk it however what it is utilized for. English is the significant language for news and data on the planet. It is the language of business and government even in certain nations where it is the minority language. It is the language of worldwide airport regulation and sea correspondence. American mainstream society, principally films and music conveys this language all through the world. In certain nations other than the United Kingdom English is the sole or predominant local language. It has that job in the United States, Canada, Australia, New Zealand and Ireland. This is nothing unexpected as every one of these nations are previous British provinces. In different nations English is likewise the generally utilized, especially among individuals who share no other language for all intents and purpose, despite the fact that it isn't the prevailing language of the nation. For instance, English is generally utilized n Hong Kong, Singapore, Nigeria, the Philippines, and here in Malaysia as well. In such nations it is frequently utilized as a methods for correspondence between individuals who have distinctive local dialects. Indeed, even here in Sunway University, we have among our populace understudies from everywhere throughout the world. Our native languages are for the most part extraordinary and one of a kind. How might we get by notwithstanding English? Actually will we even have the option to concentrate in this college notwithstanding the regular language of English? Close by being here to seek after their picked fields, the students’ capability and order of the English language will improve. Why concentrate in English when one can concentrate in ones own native language? The appropriate response is basic: since English has an effect by method of improving ones vocation possibilities. The â€Å"global village† is a term generally hurled around in the inexorably borderless business world. Accordingly, creating nations would prefer not to pass up business openings and remote ventures with better created nations and better settled organizations. So as to keep up, they need an English talking work power. This implies today’s essential, center, senior, and college understudies must get ready for a vocation in an English talking workplace. An alumni who can chat in English fluidly will hence have an obviously better potential for success of getting an occupation in a global organization then one who can talk just their local language, since English has, after some time, substantiated itself as the significant language of universal business, strategy and science. English is additionally an authority, or the official language, of numerous universal associations including the United Nations and numerous expert associations. It is much of the time the language of worldwide meetings and it is the language of universal sports. All through the world numerous expert papers are distributed in English. Indeed, even papers that are distributed in different dialects frequently have abstracts in English. As an understudy I have just understood that reading material for some, specific subjects are accessible just in English. Showing it has now gotten difficult to estrange ourselves from picking up competency in English. The pennant â€Å"World Wide Web†-(WWW) : in the New York Times sets up the significance of English in this regularly developing world that is starting to be commanded by the web, and much more so by PCs and data innovation. There is currently expanding discussion of the advanced partition between the individuals who can augment the assets accessible carefully and the individuals who can’t, particularly the individuals who have overabundance to the World Wide Web, however don't have adequate capability in English. Seventy five percent of all wire messages and wires are sent in English. It has been said that 60% of the universes radio station and 70% of the universes mail are in English. 80% of PC date are handled and put away in English. Much satellite correspondence is conveyed in English. In all honesty it is assessed that 94% of web locales are being written in English. Further increasingly English remains the essential language for PC programming. English is the language that millions utilize ordinarily in talking, composing and general correspondence however not many individuals will do it well. Getting ones English into shape for genuine scholastic investigation will no uncertainty be difficult work particularly for those of us who don't communicate in English as our first language. It may not be an agreeable procedure however unavoidably mandatory in light of the fact that regardless of how well you know or may think you know your branch of knowledge without the correct degree of familiarity n English you will battle to pass your course. As it has been introduced it tends to be presumed that English is a broad and significant language on the planet today. It is utilized for everything from global meetings, news reports to famous music verses and mainstream computer games. It is restricting line among local and non local speakers. Despite the fact that it doesn't have the best number of speakers on the planet it is the most broadly utilized language on the planet. Furthermore, it will be utilized by a lot more ages to come.

The Moment of Inertia of Flywheel Physics Questions Essay Example For Students

The Moment of Inertia of Flywheel: Physics Questions Essay The flywheel of a motor has snapshot of idleness 2. 5 kg†¢m2 about its revolution pivot. What steady torque is required to bring it up to a rakish speed of 400 fire up/min in 8s, beginning from very still? A strong, uniform chamber with mass 8. 25kg and distance across 15cm is turning at 200 rpm on a flimsy, frictionless hub that stop the chamber pivot. You plan a straightforward rubbing brake to stop the chamber by squeezing the brake against the external edge with an ordinary power. We will compose a custom exposition on The Moment of Inertia of Flywheel: Physics Questions explicitly for you for just $16.38 $13.9/page Request now The coefficient of dynamic grinding between the brake and edge is 0. 333.What must be the applied ordinary power to carry the chamber to rest after it has turned through 5. 25 fire up? A 2. 2kg loop 1. 2m in distance across is moving to one side without slipping on a level floor at a consistent 3 rad/s. (a) how quick is its inside moving? (b) What is the all out motor vitality of the hip? (c) Find the speed vector of every one of the accompanying focuses as saw by an individual very still on the ground: I) the most noteworthy point on the loop; ii) the absolute bottom on the circle; iii) the point on the correct side of the band, halfway between the band and the base. d) Find the speed vector for every point to some degree c, aside from as saw by somebody moving alongside same speed as the loop. A strong ball is discharged from res and slides down a slope that slants descending at 65â ° from the level. (a) What least worth should the coefficient of static contact between the slope and ball surfaces have for no slipping to happen? (b) Would the coefficient of grinding determined to a limited extent a changed if the mass were multiplied to 4kg? pic] A 392N wheel falls off a moving truck and moves without slipping along a thruway. At the base of a slope it is turning at 25 rad/s. The sweep of the wheel is 0. 6m, and its snapshot of dormancy about its pivot is 0. 8MR2. Erosion accomplishes take a shot in the driver's seat as it moves up the slope to a stop, a tallness h over the base of the slope; this work has supreme worth 3500J. Figure h. A play area carousel has span 2. 4m and snapshot of inactivity 2100 kg†¢m2 about a vertical hub through its middle, and it turns with unimportant contact. an) A youngster applies 18N power extraneously to the edge of the carousel for 15s. In the event that the carousel is at first very still, what is its rakish speed after this 15s interim? (b) How much work did the kid do on the carousel? (c) What s the normal force provided by the youngster? A 1. 5 kg granulating wheel is as a strong chamber of range 0. 1m. (a) What consistent torque will carry it from rest to a rakish speed of 1200 fire up/min in 2. 5s? (b) Through what point has it turned during that time? c) Calculate the work done by the torque. (d) What is the pounding wheel’s dynamic vitality when it is pivoting at 1200 fire up/min? Analyze your answer to a limited extent c. (a) Compute the torque created by a mechanical engine whose yield is 150kW at a rakish speed of 4000rev/min. (b) A drum with immaterial mass, 0. 4m in measurement, is connected to the engine shaft, and the force yield of the engine is utilized to raise a weight dangling from a rope folded over the drum. How overwhelming a weight can the engine lift at consistent speed? c) At what steady speed will the weight raise? The outstretched hands and arms of an olympic skater getting ready for a turn can be viewed as a thin bar giving about a pivot through its middle. His hands and arms can be consolidated mass 08kg. At the point when outstretched, they length 1. 8m; when wrapped they structure a chamber of range 25cm. .u6a702cab01b9fd33a271db54e70f33e4 , .u6a702cab01b9fd33a271db54e70f33e4 .postImageUrl , .u6a702cab01b9fd33a271db54e70f33e4 .focused content territory { min-stature: 80px; position: relative; } .u6a702cab01b9fd33a271db54e70f33e4 , .u6a702cab01b9fd33a271db54e70f33e4:hover , .u6a702cab01b9fd33a271db54e70f33e4:visited , .u6a702cab01b9fd33a271db54e70f33e4:active { border:0!important; } .u6a702cab01b9fd33a271db54e70f33e4 .clearfix:after { content: ; show: table; clear: both; } .u6a702cab01b9fd33a271db54e70f33e4 { show: square; progress: foundation shading 250ms; webkit-change: foundation shading 250ms; width: 100%; haziness: 1; progress: darkness 250ms; webkit-change: obscurity 250ms; foundation shading: #95A5A6; } .u6a702cab01b9fd33a271db54e70f33e4:active , .u6a702cab01b9fd33a271db54e70f33e4:hover { murkiness: 1; change: mistiness 250ms; webkit-change: murkiness 250ms; foundation shading: #2C3E50; } .u6a702cab01b9fd33a271db54e70f33e4 .focused content region { width: 100%; position: relati ve; } .u6a702cab01b9fd33a271db54e70f33e4 .ctaText { fringe base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: striking; edge: 0; cushioning: 0; content embellishment: underline; } .u6a702cab01b9fd33a271db54e70f33e4 .postTitle { shading: #FFFFFF; text dimension: 16px; text style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u6a702cab01b9fd33a271db54e70f33e4 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; outskirt: none; fringe span: 3px; box-shadow: none; text dimension: 14px; textual style weight: intense; line-tallness: 26px; moz-fringe range: 3px; content adjust: focus; content improvement: none; content shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/basic arrow.png)no-rehash; position: supreme; right: 0; top: 0; } .u6a702cab01b9fd33a271db54e70f33e4:hover .ctaButton { foundation shading: #34495E!important; } .u6a702cab01b9 fd33a271db54e70f33e4 .focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .u6a702cab01b9fd33a271db54e70f33e4-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u6a702cab01b9fd33a271db54e70f33e4:after { content: ; show: square; clear: both; } READ: Saint John Bosco Essay Research Paper The development of idleness about the turn of pivot of the rest of his body is steady and equivalent to 0. 40kg†¢m2. In the event that his unique rakish speed is 0. 4 fire up/s, what is his last rakish speed? pic] A huge wooden turntable looking like a level uniform circle has a range of 2m and an all out mass of 120kg. The turntable is at first pivoting at 3 rad/s about a vertical hub through its middle. Out of nowhere, a 70 kg parachutist makes a delicate arriving on the turntable at a point close to the external edge. (a) Find the rakish speed of the turntable after the parachutist as a molecule. (b) Compute the dynamic vitality of the framework when the parachutist lands. Why these dynamic energies are not equivalent?

The 3 Rules of Addressing Your Cover Letter

The 3 Rules of Addressing Your Cover Letter Sitting down to write a cover letter can be one of the most difficult activities in your life. A host of questions can arise â€"Whom do I address this letter to, the boss? Or the hiring manager? Do I write in the third or first person? Do I include team achievements, or do I specifically mention my solo projects?What if ……….And suddenly, you end up with absolutely nothing but a blank page that you stare for hours in frustration. Not to worry, this is completely normal for every individual when trying to produce something creative. Our brain tends to overthink and ends up shutting down in the process.Your best bet is to forget writing the letter, make a hot cup of cappuccino and take a nice long nap. Once you are back, you can take a few pointers from this page and write yourself a stunning cover letter and you will be able to better understand the guidelines for creating one. THE IMPORTANCE OF COVER LETTER FORMAT AND WHY IT CAN HELP YOU LAND THE JOBThe cover letter represents a piece of you that is converted into words. However, while most candidates are highly talented in their endeavors, they can be poor writers. Unfortunately, a poorly written cover letter can demonstrate your talents as average to the hiring manager. Avoid writing just about everything in your cover letter and come up with dissected sections.Take a piece of paper and list the most important information that is required by the hiring firm. Skillsets, accomplishments, statistic-backed data, a portfolio, a personal website, etc. Now place the less important information such as your goals and hobbies further down the cover letter.Ensure you place information starting with the most important and ending with the least relevant. This is one golden rule that can immediately make your cover letter stand out compared to your peers.You don’t necessarily need to possess exceptional writing skil ls to put down things about you on paper. When in doubt, always maintain a simple style of writing without the use of fancy jargon to complicate your cover letter.While using fancy words can be immensely tempting, it can also demonstrate your ignorance when you use a word you don’t fully understand.Another thing to keep in mind is to always update yourself with samples of the latest cover letters. The cover letter format that worked 5-years ago may have had several modifications and employers tend to take notice of little things such as this.Ensure you read up on the best cover letters listed by career experts on the internet and promote yourself in an efficient manner.To showcase a genuine interest in the company it’s necessary to refer to the hiring company by name in your cover letter. It’s important to also direct your attention towards the company you are applying to and make fine points on why you would make a great employee.To get a more detailed walkthrough on how to w rite a splendid cover letter, continue reading on.THE NECESSARY INFORMATION FOR AN IDEAL COVER LETTER FORMATThe following information is mandatory when writing a cover letter, always maintain the same flow of information without omitting these critical sections.Subject Line (If sending by e-mail)If you are sending the cover letter by email, it’s necessary to add a subject line involving your application and the job you’ve applied to. To keep things simple, you should always put your “Full Name” and “Job Description” as your subject line.If you’ve been provided with an appointment number, it’s necessary to quote the number in your subject and ensure the verification process is smoothly conducted. Never give a reason to complicate a simple procedure because you used the subject line to type out a sentence or phrase.Contact InformationYour personal information â€" how else is the employer going to contact you if you made the cut? It’s vital to list e-mail, contact add ress, mail, phone number, website, etc. the more information you showcase, the more confidence the employer has in you.Ensure your contact information is updated with your current residential address. Never goof up on your pin code, it’s the best way the post master can ensure the location of your area is right. Provide an alternate phone number for the company to contact you, in case you’ve got a bad reception, or your battery runs out on your primary number.Body of Cover LetterThe body of your cover letter is where the magic happens, this is the portion that is read by employers over any other section. Hence, this is where you need to place the most emphasis while putting your professional achievements down.Give yourself a good idea on the type of professional story you want to go with. Remember, this is an extremely crucial section. Employers usually skim every other detail to get to this part, hence, make it your best. The first paragraph must have extremely engaging content to grab their attention.ParagraphsThe ability to separate your sections into clear and concise paragraphs allows the reader to absorb information conveniently. If your cover letter were just giant blocks of texts, the employer may just stop reading midway and proceed to the next applicant. Don’t post irrelevant information that doesn’t concern your role in the company.Any other information can be discussed during the face-to-face interview phrase. Strictly, maintain a short and concise cover letter explaining your role, your accomplishments, special projects, and what you can offer to the company.Concluding DetailsIf you must include details about yourself that aren’t relevant but play an important role in you getting selected, place it at the bottom of your cover letter.If you’ve recently attended a workshop conducted by the employer of the company or if you’ve received a reference from a friend working in the company â€" present these details at the end as they play a v ery little role in your selection process.Offer gratitude to your employer for taking time to read your cover letter and sign off with a professional tone.Signature DateEvery professional must attest his signature to the bottom of the cover letter to show ownership. Include the date to ensure your cover letter stays relevant. Optionally, you can also create a 2-line disclaimer stating the cover letter has been written by you and is true to the best of your knowledge.The disclaimer isn’t required but sometimes it can show the extra effort without being too obvious.This phenomenal video by Aimee Bateman covers all the required information that you need to include in your cover letter to stand out among your peers. 3 RULES TO ADHERE TO WHILE ADDRESSING YOUR COVER LETTER  1. Ensure Content is free from Grammatical and Spelling ErrorsThere’s nothing more bother some for an employer to go through than a cover letter that’s put together by a 5-year old. If you have the necessary tal ent, then you need to showcase your skills through a perfect and error-free cover letter. Ensure you proofread your cover letter 4-5 times before you submit it to dig out any unnecessary vocabulary that might have slipped through while creating your first draft.Ensure your paragraphs are simple and clutter-free. For a quick reading test, create your cover letter and hand it over to a friend and have him read it out to you. You can quickly find the hidden errors just by having an outside source read it out loud. Written words may seem fine on paper, it’s only when you read them that you begin to identify that something’s not right.Never relist the same point frequently, this will make you sound desperate for the job. No hiring manager will tolerate a candidate that continues to talk about himself rather than explain how he can offer his expertise for the company.Always write in a tone that matches the company’s profile. For example, if you are enlisting into a fashion company, it’s important to maintain a trendy tone to showcase your expertise in that field. Similarly, if you were to apply for a fitness job, then you need to bring your “A” game and present your ideologies on nutrition.2. Strictly Professional! Never Change Tone in-betweenTreat your cover letter like your first interview except it isn’t a face-to-face interview. Your cover letter is like a part of you that communicates to your employer that you are interested in the job and you present your qualifications in fine writing.It’s necessary to maintain a professional tone throughout and never switch to a personal tone unless requested so by the hiring manager.Your cover letter should be phenomenal enough to capture your hiring manager’s attention. Start your cover letter with an enticing first sentence that immediately grabs their attention. Spend the first two lines introducing yourself and don’t try to overdress your cover letter with show words claiming to be a superhuman when clearly the hiring manager isn’t interested.Present facts instead of bold claims, provide statistics over courageous statements, and grab you manager’s attention with your natural abilities instead of sounding arrogant and out of place. Don’t mess your cover letter with a list of skills, if two skills sound similar such as â€" great communication skills and motivational speaker. Choose one.3. When in doubt, Research!There are many well-written sample cover letters available on the internet if you ever require assistance. Go through as many cover letters as you can and pick out the top 5 cover letters that interests you. Next sort through the relevant sections and sub-sections that make the cover letter a success and implement it into your cover letter format.By mixing and matching different cover letters, you will ultimately create your very own cover letter and you can add your own description to it. It’s important to get a second pair of eyes to offer judgment on whether t he cover letter makes the cut or if it needs more modifying. Although it’s important to be the judge of your own creation, it’s never a bad idea to call upon a friend or family member to oversee your progress.Provide suitable reasons for the employer to hire you and if you don’t know your strong points, it’s a good idea to surf the internet based on your job description.   A quick search online with your job description will match you with results of career experts demonstrating the strongest abilities of your career. You can then choose to include these terms into your resume.As a final rule, ensure you cover letter is fine tuned and tailored to meet your company’s standards. Don’t leak out information that isn’t required. If you feel you should include details that aren’t relevant to the topic, don’t write about it. Wait for the interview phase to discuss such matters.BONUS RULE!Utilize Statistics and Numbers to back up your claimsIt’s been proven that employer s like to see some sort of figures to get a detailed understanding on the type of jobs you’ve completed. Statistics that can be proven can increase your job success rate. For example, if you’ve led a social media campaign, list the number of followers you’ve raised â€" such as 2 million followers.Proven results are generally favored by employers looking to hire new talent over tall claims. A good idea is to strip down all your projects on a white piece of paper and build them back using numbers and statistics. Don’t use vague terms such as â€"   a lot of, many, several, etc. You wouldn’t be satisfied if the employer were to give you a vague term when discussing your CTC now, would you?Also demonstrate your strong qualities in replicating the same success to them. Once the hiring manager has confidence in your abilities and has seen your past performances, the choice is easy. You get the job!Here’s a video walkthrough by ZipJob that compiles a set of tips to help job seek ers land their dream job. FORMATTING GUIDELINES TO FOLLOWWhile writing a cover letter, maintain the following guidelines to ensure your reader is interested in your cover letter. By including these formatting rules, you can ensure that your employer will absorb the information even if he were to glance over your interview letter or spend about 10 seconds on it.SpacingThe right spacing can add aesthetic points to your cover letter. Ensure only a certain number of sentences make it to a single paragraph and they have a cut off limit. For example, it’s considered good standards to include about 4-5 sentences in a single paragraph before breaking into a new one.Always write the cover letter as if your employer were giving you only 10 seconds to explain yourself. In those 10 seconds, what is it that you want your employer to know about you and your abilities? Write it down in a piece of paper and ensure you maintain adequate space while creating your very first paragraph.ProofreadingEv ery cover letter you send out should be checked more than thrice to ensure you manually spell check. If you use the “Word” document to create your cover letter, turn the automatic spellchecker mode on to fish out the poor grammar.There are plenty of other tools available on the internet that can assist you in identifying grammatical errors and other irregular terms. Stick to simple English and keep a clean cover letter free of jargons and idioms.FontsIn the modern cover letter where every candidate looks to stand out from the other applicants, the humble font can add a pleasant makeover. Fonts can do wonders when cleverly modified to ensure your employer has a pleasant reading time.By experimenting with different fonts, ensure the different viewing angles are tested. Use the font that is crispy clear even if you were to read it from a distance. Fonts that distinguish between alphabets are highly recommended. You don’t want your employer to re-read a specific sentence over agai n because the font isn’t expressing the letters in a meaningful manner.CONCLUSIONRemember a cover letter represents your abilities and talents and is an important feature to landing your job interview. In fact, the cover letter is more critical than the face-to-face interview as it lists all your abilities in written form and you don’t have face any nervousness while writing a letter. Always come up with a detailed format and include all the guidelines mentioned in the above sections.It’s alright to experiment as much as you want during your creative phase but when you reach your execution stage it’s important to keep a short yet informative cover letter that tells a story about you. Maintain a professional tone throughout your interview letter and you will certainly hope to impress your hiring manager.

ACT a Runaway Favorite over New SAT. Why

Nearly three years ago, the College Board announced plans for a major redesign of the SAT. In less than three months, the new SAT will finally make its debut. Tickets to the premiere are not selling well. Compass families typically thoughtful and thorough when assessing their testing options are overwhelmingly saying â€Å"No thanks!† and booking a seat for the ACT instead. A late surge in demand for the new SAT is unlikely at this point. By December of 11th grade, most Compass clients have solidified plans for the important spring testing window. The February ACT is out-polling the March SAT 20 to 1. By comparison, when the SAT last changed in 2005, the SAT was preferred 10 to 1. Why the shift? As you’d expect from a group of savvy decision-makers, the rationales are both practical and insightful. A common theme is not fear but caution. The content of the new exam and the effort required to boost performance on the skills it assesses are well understood. Rather, a combination of logistical complications, inconvenient delays, and unfinished scaling of the tests are to blame for the new SAT’s poor reception. Families looking to remove stress from the standardized testing process tend to shy away from uncertainty. The timing headache of the new SAT rollout in early March is the easiest problem to explain and appreciate. March has normally been a very popular test date among juniors. Students could receive PSAT scores in December, prepare for 2-3 months, receive their first SAT scores by the end of March, and plan the rest of the school year accordingly. In 2016, March scores are expected no sooner than mid-May. Waiting ten weeks for scores is awkward for 11th graders trying to make plans for re-testing, select a Subject Test date, firm up their college lists, and prepare for APs. Further, a mid-May release of March scores is probably a best-case scenario. The College Board has struggled to meet their announced deadlines throughout this major transition; indeed, we learned today that the online release of PSAT scores long slated for mid-December has been delayed until January 7 due to technical problems. Students will not receive paper reports until January 29. The turnaround of May and June scores is expected to improve to six weeks. This delayed reporting is still less than ideal, though, as most students will be into their summer break and will have less access to their school advisors when they finally receive their scores. ACT’s menu of spring test dates – February 6, April 9, and June 11 – offers students a range of timing options, and ACT scores are expected to be released within the customary 2-3 week window. One caveat is that ACT had its own scoring fiasco in September because of problems associated with its new essay. Delayed reporting is a nuisance but it alone is not enough to drive so many students from the SAT to the ACT. For many students, the more important factor is the respective portfolios of available practice tests and the integrity of the scales (scores) attached to the tests. College Board has more than a century of experience in grading college admission tests, so it is expected that they will â€Å"get it right† with the new SAT. However, it is difficult for families to trust a score that lacks context. Please watch your step as you follow me into the weeds of test construction. Standardized tests like the SAT and ACT are intended to provide useful comparisons between students without regard to the particular form taken by a group of students on a particular test date. While it’s true that the raw difficulty of tests and the pool of testers varies slightly from test date to test date, the equating and norming processes employed in test development and scoring smooth away any differences. This is why you’ll never hear colleges saying â€Å"the March test was harder so scores from that date get more weight† or â€Å"the May test had a weaker pool of testers so we’re discounting those scores.† (You will occasionally hear this silliness from so-called test prep experts†¦but I digress.) For the new SAT, the finalized scale cannot be published until the first administrations of the official test are complete and scores are released. This means that until mid-May, nobody (not even the College Board) really knows how a raw score on a particular form for the new SAT maps to a scaled score on the 200-800 range. We also can’t be sure yet that the distribution of scores will closely match the familiar bell-shaped historical distribution, as depicted below. We will be shocked (and college admission officers would be dismayed) if the distribution shifts dramatically and 400 or 600 or 700 becomes the new mean. 500’s on the new test will probably be as commonplace as 500’s on the old test. The concern for students has less to do with an inability to perfectly compare the new SAT to the old SAT but rather how that uncertainty flows through to comparisons between the new SAT and the ACT. Students should choose between tests based on a careful assessment of which test suits them better. This assessment is informed by a number of factors – some qualitative and some indirectly related to the test itself – but most crucially by a quantitative evaluation of practice test results. Ongoing practice tests then become a critical component of the test prep regimen. For current 12th graders, this assessment was straightforward. They took well-established and reliable practice tests for the ACT and the old SAT and then compared their performance using the concordance table that was developed years ago through collaboration by the ACT and College Board. A student in the sample scenario depicted below had a solid, reliable indicator that the ACT suited her better. Notice that the column for the new SAT is empty until May 2016. And even in May, the relationship between new SAT scores and ACT scores will have to be derived by comparing each to the most closely corresponding old SAT score. This synthetic form of concordance is the best we’ll have until roughly 2019 when the first studies are completed that are actually based on a cohort of college freshmen who took both the ACT and the new SAT while in high school. This means that the only way right now to even try to compare a score on a new SAT practice test to an ACT score is to first make a questionable assumption that a new SAT score of, say, 530 is the same as a 530 on the old SAT, and then use the old concordance table above to compare that 530 to the ACT. Such a comparison is further flawed by the speculative nature of the 530 from the new SAT practice test in the first place. The College Board released four practice tests last spring for the new SAT. These were beta tests, and the rough scales (score conversion tables) provided were preliminary, as well. The mock tests and tentative scales from the College Board are certainly more useful than the junk (I’m being kind) that’s been put out by third party publishers, but as test prep resources, the College Board materials are simply not as robust or reliable as the live exams released by ACT over the last two decades. A student choosing the new SAT over the ACT is relying on a series of steps with interrelated and shaky assumptions: Take a â€Å"beta† practice test for new SAT and a released live exam for ACT Estimate score for new SAT based on preliminary practice test scales Take a leap-of-faith that new SAT score aligns with score on old SAT Use a concordance table designed for the old SAT to compare the faith-based score with ACT Decide that estimated new SAT score is so much stronger than ACT score that it’s worth accepting the uncertainties and compromises around new SAT Having read this far, you can probably appreciate why fewer than 1 in 20 Compass students have run these numbers and concluded that the new SAT is the better choice. Some uncertainty will be addressed by the release of the scores for the PSAT that juniors took back in October. PSAT scores were supposed to be released by mid-December but have been delayed until Jan 7. Return to this blog then for a detailed assessment of what is revealed the distribution of scores in particular. It’s likely that the pendulum will start to swing back slightly towards the SAT after students see their PSAT scores and start to feel more comfortable with what they’re facing. Meanwhile, who are the students who are already choosing the new SAT over the ACT in spite of the drawbacks? The rationales vary widely and tend to be very specific. The student with learning differences who received approval of special accommodations by the College Board but was denied them by the ACT. The student with unavoidable conflicts with the ACT dates. The student with overwhelmingly strong evidence from practice tests that the new SAT is a better fit. The student who is toxicologically allergic to the ACT Science. The student for whom reading and comprehension speed is such an overriding factor that the slightly reduced pacing of the new SAT swings the decision. These types of individual concerns can be identified and examined and may tip the scales, but they are the exceptions. Students taking the ACT are, in most cases, making the tactically correct decision. We are happy to help you make sure you are making the right choice too.

The Theory Of Classical Conditioning - 1222 Words

Famous theorists in psychology have determined that an individual’s actions and their personality are affected by the people around them and the environment. Each and every scientist made their name by discovering each one. One of the scientists found that the personality of each individual learned at infant stage would reflect them in adulthood. This is by Harry Harlow and his monkey experiment. Their attitude and behavior grows into what they have experienced. Although Harlow has found this theory, Ivan Pavlov experimented with dogs and discovered classical conditioning. Classical conditioning can show how attitudes are formed and changed, how and when attitudes influence behavior, and how we change attitudes and behavior. Classical conditioning is basically learning through association, which induces involuntary or automatic responses to certain stimuli. A famous example is Pavlov’s dogs, before conditioning the dogs would salivate (UCR) when meat powder (UCS) was placed in their mouths, and did not respond to the ringing of the bell (neutral). Then, Pavlov would ring a bell every time before placing meat powder in the dogs mouth, and soon the dogs began to associate the ringing of the bell to being given the meat powder. And as a result, they would salivate (CR) as soon as the bell was rung (CS). Pavlov was able to gain an automatic response to a stimulus that was previously neutral. The term attitude is used by social psychologists to refer to people’s evaluation ofShow MoreRelatedThe Theory Of Classical Conditioning929 Words   |  4 PagesDiscussion 5 1. Define: Classical Conditioning is learning theory based on the assumption that the learning process occurs due to associations between an environmental stimulus and a natural occurring stimulus, as indicated in our textbook. This learning theory was developed by John Watson. He proposed that this theory is able to explain human behavior. Watson also assumed that our environment shapes our personality as a whole. His ideas were influenced by the findings of Ivan Pavlov, a RussianRead MoreThe Theory Of Classical Conditioning1129 Words   |  5 PagesIn this assignment I will be looking at the Behaviourist perspective with Ivan Pavlov’s (1902) theory about classical conditioning. I will be discussing how I have used human development and learning perspectives in my placement to support young people in their personal and social development with providing a case study about them. I will be writing about how the theory demonstrates effective youth and community work practice including the five pillars of youth work. Behaviourists look at behaviourRead MoreThe Theory Of Classical Conditioning1360 Words   |  6 PagesIs it possible to rouse fear from a stimulus that at first caused no such response? Classical conditioning is a type of learning where a response is produced from combining a conditioned stimulus with an unconditioned stimulus to produce an unconditioned response. Ivan Pavlov did a famous study, pairing the sound of a bell with food to produce salivation. After a while, just the sound alone would produce salivation. â€Å"Little Albert†, an infant that belonged to a wet nurse at the Harriet Lane HomeRead MoreTheory of Classical Conditioning1051 Words   |  4 PagesClassical Conditioning Introduction In psychology, there are number of theories and ideas which are used to influence the way someone reacts to particular events. In the case of classical conditioning, these ideas have been utilized to create short and long term transformations about how someone sees and reacts to the world around them. To fully understand how this is taking place requires examining these techniques and the way they are influencing behavior. This will be accomplished by studyingRead MoreThe Theory Of Classical Conditioning1202 Words   |  5 PagesIn this essay the ways in which classical conditioning principals have been used to treat problem behaviours in humans will be discussed. Firstly the findings of Ivan Pavlov’s research experiment on classical conditioning will be explained. Then a number of his basic principals that include extinction, spontaneous recovery, stimulus generalisation and acquisition will be explored. Finally, the use of behavioural therapy in treating problem behaviours, specifically in relation to systematic desensitisationRead MoreThe Theory Of Classical Conditioning1070 Words   |  5 Pages(1929) and Watson and Rayner (1920) contributed to the theory of classical conditioning. Classical conditioning argues behaviour is learned through the continued pairing of a stimulus that creates a response. This can be a fear response as identified by Watson and Rayner (1920) where a healthy eleven-month-old boy was conditioned to feel fear when he saw a fluffy white toy. This fear extended to any fluffy white object. Operant conditioning theory was developed through the findings of Skinner (1938)Read MoreThe Theory Of Classical Conditioning994 Words   |  4 Pagestransfer persist, although with a certain loss in the intensity of the reaction, for a longer period than one month.† The data reported in this paper definitely supports this conclusion. The purpose of this experiment was to test the theory of classical conditioning as well as transfer (stimulus generalization); and to see if they would be able to successfully condition an emotional response of fear. When this experiment began, Little Albert was 11 months and 3 days old. Watson and Rayner exposedRead MoreThe Theory Of Classical Conditioning Theory Essay712 Words   |  3 Pagesattachment theory is a psychological, an ethological and an evolutionary theory that is concerned with relationships between humans, specifically between mother and infant. An infant has to develop a relationship with at least one of their primary caregivers for them to develop socially and emotionally. This essay will look at evaluating the theories of Ivan Pavlov, John B Watson, Edward Thorndike, BF Skinner, John Bowlby (1958), and Mary Anisworth (1979) Two important learning theories of behavioristRead MoreThe Theory Of Classical Conditioning1824 Words   |  8 PagesClassical conditioning The first theory of learning is called classical conditioning and was developed by Ivan Pavlov a Russian physiologist. He started working with dogs to investigate their digestive system, they were ties to a harness and Pavlov added monitors to their stomachs and mouths to measure the rate of saliva produced. He found out that when a lab assistant came in to give the dog food before the dog tasting the food it started to produce saliva, saliva is a reflex response and PavlovRead MoreBehaviorism Theory Of Classical Conditioning1700 Words   |  7 Pages Behaviorism is a theory that behavior can be altered through conditioning. Behaviorism does not focus on thoughts or feelings of the subject, just their behavior. Ivan Pavlov was a major part of this movement of behaviorism with his theory of classical conditioning. The most important part of classical conditioning is that it is done through repetition. In his experiment he began with noticing that an unconditioned stimulus like dog fo od causes an unconditioned response like salivation. He then

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Essay about The Subculture of Scuba Divers - 1711 Words

The focus of this research paper is to analyze the information, unique characteristics, and history regarding the subculture of scuba divers. Scuba divers get to explore new, exciting, and breathtaking regions in the ocean that many people never get to experience in their whole lives. Scuba divers hold important roles in society because of the discoveries they make on a daily basis. They provide much needed research that is important in the scientific community regarding newly discovered marine species. Scuba divers get the opportunity to explore exceptionally beautiful ocean features that include shipwrecks, coral reefs, and other stunning tropical ocean regions. Many people find scuba diving an enjoyable leisure activity to be involved†¦show more content†¦As time progressed, the equipment that was used for scuba diving began to be perfected, and many workout clubs began featuring classes to train people how to dive (Ed LaRochelle, 2009). This allowed scuba diving to beco me a leisure activity that anyone could engage in (Ed LaRochelle, 2009). Jacques Cousteau was a famous scuba diver who made many discoveries, including many new innovative tools and equipment such as the aquatic lung (Ryan Spence, 2010). He also produced over 100 television episodes discussing the different aspects of scuba diving along with his new inventions (Ryan Spence, 2010). Sylvia Earle was another recognizable person in the field of scuba diving (Sue Vander Hook, 2001). She was a famous figure because she was the first person ever to dive to two hundred and fifty feet breathing compressed air in a Jim Suit, and she broke many records for deepest dives in submersibles (Sue Vander Hook, 2001). Thirdly, Augustus Siebe created a diving suit that included a copper helmet and rubber material for a more flexible suit (John Bantin, 2007). This invention by Siebe allowed divers to dive to deeper depths into the ocean and explore more wrecks and ocean features (John Bantin, 2007). Ja cques Cousteau once said, â€Å"Innovation is nothing more than the tool of the explorer†¦ If you need something, you make it† (Ryan Spence, 2010: 12). These explorers helped shapeShow MoreRelatedDiving : A Window Of An Unexplored World2090 Words   |  9 Pagesof a subculture around the sport, with many divers around the world exploring the world’s oceans. There are many reasons to be a part of this subculture. I interviewed Luke Inman, a successful Instructor Trainer for the Professional Association of Dive Instructors, and an avid filmmaker and photographer who constantly works with the BBC, Discovery Networks, National Geographic, Animal Planet, and after asking him what rituals or practices a person must do to become part of this subculture, he answered:Read MoreSport Tourism6457 Words   |  26 Pagesdistinction, which is frequently addressed in the tourism field, is particularly pertinent to such issues as economic impact and the provision of facilities such as lodging and food. Tabata (1992) investigated scuba-diving tourists, making a distinction between different types of divers and demanding that diving outfitters recognize the need to design a diving experience that will fit the needs and skills of the various market segments. Green and Chalip (1998), in a three-year investigation of a

Book Report Harry Potter and the Sorcerers Stone

Book Report I. Introduction Book Title: Harry Potter and the Sorcerer’s Stone No. Of Pages: 309pages Publisher: Scholastic Author: J.K. Rowling Overview: -Harry Potter is an 11 year old boy who has lived with the Dursley family ever since his parents died in a car crash. For some reason the family has always mistreated him. On his 11th birthday a giant man named Rubeus Hagrid hands him a letter telling him that he has been accepted as a student at the Hogwarts School of Witchcraft and Wizardry. Harry learns that his parents were wizards and were killed by an evil wizard Voldemort, a truth that was hidden from him all these years. He embarks for his new life as a student, gathering two good†¦show more content†¦On the train, Harry befriends other first-year students like Ron Weasley and Hermione Granger, a Muggle girl chosen to attend Hogwarts. At school, the first-years take turns putting on the â€Å"Sorting Hat† to find out in which residential house they will live. Harry fears bei ng assigned to the sinister Slytherin house, but he, Ron, and Hermione end up in the noble Gryffindor house. As the school year gets underway, Harry discovers that his Potions professor, Snape, does not like him. Hagrid reassures Harry that Snape has no reason to dislike him. During their first flying lesson on broomsticks, the students are told to stay grounded while the teacher takes an injured boy named Neville to the hospital. Draco Malfoy, a Slytherin bully, snatches Neville’s prized toy and flies off with it to the top of a tree. Harry flies after him. Malfoy throws the ball in the air, and Harry speeds downward, making a spectacular catch. Professor McGonagall witnesses this incident. Instead of punishing Harry, she recommends that he play Quidditch, a much-loved game that resembles soccer played on broomsticks, for Gryffindor. Later that day, Malfoy challenges Harry to a wizard’s duel at midnight. Malfoy doesn’t show up at the appointed place, and Harry almost gets in trouble. While trying to hide, he accidentally discovers a fierce three-headed dog guarding a t rapdoor in the forbidden third-floor corridor. On Halloween, a troll is found inShow MoreRelatedHarry Potter And The Sorcerer s Stone1307 Words   |  6 Pagesforces of good meets evil, Harry Potter and the Sorcerer’s Stone tells an exciting tale of a young boy named Harry Potter who must face his cruel past and study magic to beat the dark wizard, Voldemort. Harry Potter and the Sorcerer’s Stone was written by a famous author named J.K. Rowling. All over we see magical travels and spells so I would classify the theme of this book as fantasy/adventure. Ultimately, humility is the main value that carries through most of the book and influences the major decisionsRead MoreJ.K Rowling: A Life of Challanges and Success2089 Words   |  9 Pages J. K. Rowling is the writer of the Harry Potter books, which started in 1997 with, Harry Potter and the Sorcerers Stone. The hero of the books, Harry Potter was a seemingly normal kid who found out that he was a wizard on his eleventh birthday. He receives training to become a wizard at Hogwarts School of Witchcraft and Wizardry. The books are a constant struggle between good and evil. Harry uses the magic he learns, to protect his friends and defeat his enemies. One of the things J.K RowlingRead MoreComparing Harry Potter And Charlotte s Web And The Chronicles Of Narnia1583 Words   |  7 PagesThe â€Å"Harry Potter† series, â€Å"Charlotte s Web† and â€Å"The Chronicles of Narnia† series all have something in common: they are beloved, classic books read by children throughout the world. But that’s not the only trait the novels share -- they have also all been challenged by various schools and organizations for religious purposes. â€Å"Harry Potterâ €  and Charlotte s Web† have been deemed blasphemous by some devout religious followers -- the former because it promotes witchcraft and the later because itRead MoreHarry Potter and the Philosophers Stone by J.K. Rowling2890 Words   |  12 PagesThe period of the book is an unspecified time, modern and roughly up-to-date. The story of Harry Potter came to J. K. Rowling on a train ride from Manchester to London in 1990. She was a single mother of a daughter and living on welfare in Edinburgh, Scotland, when she began to write the novel. She began writing in a cafà © while her baby, Jessica, napped. Rowling soon shot up to fame and fortune. Identify the genre specify how this work fits its characteristics: The genre is a fantasy tale, theRead MoreEssay11356 Words   |  46 PagesContributions by Business Area to Time Warner’s Overall Net Income and Sales, 2003 AOL Filmed Entertainment Publishing Programming Networks Cable Systems 11% 11% 13% 21% 20%†¨27% % Net Income % Sales Source: Hoover Online, company reports, and author calculations. the Internet. AOL became the pioneer of mass-marketing Internet services by dis- tributing millions of disks with its software and offering free minutes to new users. By the end of 1995, AOL had almost 5 million membersRead MoreRdg/543 Dynamic Literacy Classroom Essay8655 Words   |  35 PagesDes marqueurs colorà ©s * Suministros de el student : lapis, plumas, papel, lapices de colores, y marcadores * Door * Tà ¼r * Porte * El Puerto * Window * Fenster * ouverture * La ventana * Book case * Bà ¼cherschrank * Livre cas * Libro de casos * White board * Kreidetafel * Tableau blanc * La pizarra blanca * Work area * Arbeit zone * Zone de travail * El area de trabajoRead MoreToys R Us Essay example3477 Words   |  14 PagesToys R Us The purpose of this report is to research and examine Toys R Us, the worlds largiest toy chain store, so as to provide the company with strategic recommendations for future success. To throughly understand the company, the analysis is divided into multiple focus points: industry analysis, firm strategy analysis and firm financial analysis. The analysis concludes with rating that we give the companys stock as well as our strategic recommendations for the company to increase its overall

How Influential was Alan Turing Free Essays

Alan Turing’s credit for modern computing advancements was severely unpresent due to discrimination of his time. His advancements were hindered by society’s backward’s philosophies Turing was educated at a top private school. He entered the University of Cambridge to study mathematics in 1931. We will write a custom essay sample on How Influential was Alan Turing or any similar topic only for you Order Now He, in a way both failed and succeeded in life but His discoveries greatly improved technologically advancements and changed the course of human history for the better. Others sought to understand science and technology as cultural and social constructions, arguing that science was no more â€Å"objective† or â€Å"out there† than the arts; others focused on the interaction of networks and cultural meanings; the social construction of collective memory, or of identity. The punishment for homosexuality was chemical castration, a series of hormone injections that left Turing impotent. It also caused gynecomastia, giving him breasts. But Turing refused to let the treatment sway him from his work, keeping up his lively spirit. The petition gathered over 37,000 signatures,[18][144] but the request was discouraged by Lord McNally, who gave the following opinion in his role as the Justice Minister:[146] A posthumous pardon was not considered appropriate as Alan Turing was properly convicted of what at the time was a criminal offence. He would have known that his offence was against the law and that he would be prosecuted. It is tragic that Alan Turing was convicted of an offence that now seems both cruel and absurd—particularly poignant given his outstanding contribution to the war effort. However, the law at the time required a prosecution and, as such, long-standing policy has been to accept that such convictions took place and, rather than trying to alter the historical context and to put right what cannot be put right, ensure instead that we never again return to those times. All of Turing’s contributions to the effort at the top secret Bletchley Park in World War II was indispensable. Not only did he make the first breakthroughs with the Naval Enigma code, allowing Britain’s food and supplies to be shipped across the Atlantic, but, along with Gordon Welchman, designed a machine to break Enigma. This code breaking machine was called the Bombe, a name chosen to honour the earlier Polish code breaking machine called Bomba. The Bombe worked using the mathematical principle of contradiction. Given an Enigma code, the code breakers would try and guess a short phrase, or ‘crib’, that might appear in the message. They would input this guess into the Bombe and, if this input did not result in a valid Enigma code, it would be rejected. However, if left to continue, all other deductions made by the Bombe Machine were then equally invalid, and so could all be rejected at once as fruit of the poison tree. On a good day, the Bombe machine could find the Enigma setting in 15 minutes. In 1945 Turing received an Order of British Empire for his work at Bletchley Park, even though the work remained top secret for another 30 years. All in all, cultural sociologists have by theory, example and practice much to contribute to the vital and potentially dangerous debates that pervade such domains as that of â€Å"identity,† including ethnicity, gender, race, and many others with a strongly political loading. Turing was born into and maintain good status despite hardships and discrimination in his life How to cite How Influential was Alan Turing, Papers

Market Cultural and Global Bsiness Management

Question: Discuss about the Market Cultural and Global Bsiness Management. Answer: Introduction Japan has a population of about 127.2 million people according to the 2015b census and thus it is ranked 10th in the world. The country is characterized by an aging population with a declining birth rate and therefore in terms of labor supply, the country is not safe especially for start-up businesses. Japanese economy is one of the most stable because the country enjoys social and political stability with efficiently run institutions which ensure that business is carried out in the most effective manner with little interruption. Judicial framework in Japan is regarded as one of the most effective and investors perceive Japanese authorities as least corrupt and thus the environment is conducive for doing business. In Japan, there is no minimum capital to start a business which makes it easy for start-ups to set-up their operations and succeed in doing business. Japan is one of the most industrialized countries in the world especially in technology manufacturing sector, and for this reason, Japan stands out as one of the most attractive countries for most of the investors. Japan. Japanese culture is also important for anyone who wishes to reside there or do business from there because it forms the center of the Japanese society and way of life (Bestor et al. 2011). I am particularly interested in knowing the culture of Japanese because my uncle works in Japan and in future I am planning to work in Japan. Japanese culture is complex and multilayered in that there are so many aspects that define the culture of people in Japan and for this reason understanding this culture is quite crucial for anyone intending to live, work or do business in Japan (Bestor et al. 2011). Japanese tend to value mode of behavior than any other country because they value social life and families more than anything else. Understanding Japanese culture is the key to success in interacting with Japanese and moving along while doing business. Most of the organizations in Japan use the seniority approach remunerate their employees and despite the political and social stability that Japan enjoys, Post Bank of Japan has distorted the economy with its policies. Because of these complexities portrayed in Japan, it is important to understand Japanese culture through a thorough cultural analysis. Detailed cultural analysis Most of the Japanese people are formal and conservative in nature compared to other cultures. Japanese value respect and humility because those are the key aspects that form the interrelationship amongst Japanese (Alston Takei, 2005). They believe that the behavior of an individual tells much about a person and Japanese people in general. Most of the people in Japan value expression of appreciation even for small favors that an individual receives because Japanese feel appreciation is key to developing future relationships (Meyer, 2014). Most of the people make a common mistake where they expect other people to say thank you instead of them initiating the process. According to Japanese, appreciation need not be formal because any form of recognition is acceptable to the people and people in Japan accept small gifts as a form of appreciation. Japanese people believe in one race, one people policy even though the policy keeps changing with time because of the new globalization era that the country is experiencing at the moment. Japanese community is regarded as the most ethnically and socially homogenous country in the world. Economic development witnessed during the post-war in the 1990s in Japan could be likened to conformism and social solidarity (Meyer, 2014). Despite the country facing labor shortages in the 1960s and 1970s, the government did not sanction foreign workers to work in Japan until the 1980s. For many years, workers in Japan have associated their identity with places where they work and therefore it can be said that Japanese always put the objectives of the society above personal objectives and goals (LLC, 2016). Language in Japan is one of the most components of culture that should be examined. Researchers attribute the Japanese language as one that originated from Altaic languages such as Mongolian and Turkish and most of this language borrows from Korean language (Alston et al. 2005). Among the most spoken languages, Japanese is the sixth most spoken, and more than 99 percent of the people in Japan use Japanese. This implies that for someone to reside, work or do business in Japan, they must be familiar with the Japanese language orientation (LLC, 2016). Order and status in Japan are another important cultural component because hierarchy is natural amongst people. Almost all social interactions are defined by relative differences in status. In Japan, education, gender, age and place of employment are some of the common things that determine interactions between people (Morschett et al. 2010). This implies that more senior people are respected more than any other person, and senior employees also earn reputation in the society because they are held with high regard. To know the seniority of a person during an interaction, people exchange business cards which contain important information about people. Bowing in Japan is a sign of respect for Japanese and Japanese mind a lot about the act because to them respect is paramount in every interaction especially in the business world (De, 2006). Different bows give different implications according to the Japanese culture(Bestor et al. 2011). Regarding racial segregation and integration, Japa n has tried to integrate with people from other ethnic groups even though some Japanese are still racial in nature. For instance, many ordinary Japanese people regard Koreans, Ainu and other people as inferiors compared to native Japanese. People in Japan are not expected to talk a lot because too much talking is a sign of immaturity and it is often associated with feminine gender (Mba, 2012). Business culture of Japan compared to Singapore Face-saving and contexting is also a common business culture in Japan. Just like Edward Hall puts it, Japan is one of the most contexted cultures among industrialized countries. Practically, this implies that Japanese people can easily read the environment and context of communication and make judgments about what is being said (Kunkel, 2010). For this reason, Japanese do not solely rely on what is spoken as the entire message. The indirect communication style widely used in Japan contrasts with the direct communication used in Singapore which is a lower contexted nation, and therefore lower contexted nations use less of white lies compared to Japan (Kunkel, 2010). It is, therefore, clear that communication by Japanese people can be misunderstood by people from low contexted culture and be termed as dishonesty which is not true. It is, therefore, important for people operating in Japan to analyze words from the speech and the character of the person making the speech to know the real meaning of the message. Individualism and attitude of individuals towards employers and work place is another key cultural aspect that is worth noting because it contributes heavily to the business culture that shapes modern day Japan. In Japan, most people identify themselves with the organizations which they work for and not the individual skills and titles are given to them. For professionals in Singapore, they often identify themselves with skills and job titles with little mention of organizations they work for (Morschett et al. 2010). For this reason, most employees in Japan have an adamant attachment to organizations and workplaces which motivate them to work even more because they feel part of the organization and country. In Japan, work life is given priority over family and work forms the center of their lifestyle which implies that the traditions reinforce this lifestyle. Most Japanese workplaces are hierarchical and highly structured. Even though the country is uniform economically and social advancement for people is based on merit, it cannot match egalitarianism in countries such as Singapore and Canada (Morschett et al. 2010). By contrast, many people in Japan are highly sensitive to status and rank within business organizations. Seniority and rank are closely related in Japan at workplaces and many at times people tend to differentiate superiors from subordinates regarding the language used for communication and gifts (Hashimoto, 2014). In contrast, business organizations in Singapore have a flexible schedule where an individual can comfortably work from home and only deliver results. Lastly, the decision-making process in Japan is done in stages by following the hierarchy, and the process is usually conservative and cautious which is slower than companies in Singapore (Martinuzzi, 2016). The whole decision-making process is full of meetings and documentation which aims at bringing consistency while reducing errors. Gift giving is one of the common business culture practices in Japan and Japanese people often expect gifts from companies where they work (De, 2006). According to Japanese culture, gift giving in business is typically reciprocated even though not on a fifty-fifty basis because they consider inequality as a sign of the continued relationship between the two partners (De, 2006). For business people in Japan, gifts are not supposed to be opened in front of the person that gives the gift unless told to do so. Gifts are given in a business context go with seniority of the person receiving the gift regarding age or position in the company (Hashimoto, 2014). Gift giving culture in businesses is different from Singapore because for most business people in Singapore gift giving is not given that much emphasis. Hofstedes five dimensions according to Japanese culture Hofstedes five dimensions is a cultural model that ranks culture in a nation along five dimensions (Dellner, 2009). The dimensions include power distance, individualism vs. collectivism, femininity vs. masculinity, uncertainty avoidance index and long-term orientation (Dellner, 2009). Japan has a higher power distance whereby hierarchy is at the center of many organizations and the decisions are mostly made by people in the higher hierarchy, and they are less democratic (Frost, 2016). There are also higher wage differences among employees, and therefore any foreign company that seeks to operate in Japan must structure its organization in a hierarchical manner. There is a higher degree of collectivism in Japan, and a lot of emphases is put on the harmony of the group. Japanese employees are more indirect because they try to avoid disruption of group harmony (Frost, 2016). Any foreign company that wants to operate in Japan must always ensure that harmony exists among employees. This is because its Japanese culture and individualism in places of work should be avoided by all means. Japan is masculine in nature because of the competition that Japanese employees have especially group competition (Frost, 2016). People always strive for excellence in the organization because Japanese values advocate for that and therefore any organization that seeks to do business in Japan must provide that work environment with rules that cultivate hard work. Uncertainty avoidance is one of the attributes of Japanese culture because they do not like working in ambiguous situations. They emphasize on codes and structures that are well known to them and managers often use figures and facts (Frost, 2016). Organizations that operate in Japan must have well laid out routines and codes of conduct for employees to follow and should always strive to eliminate work risks. Japan is a more long term oriented society that focuses on the wider picture and considers and individual's life as short thus they focus on investing for the long term period rather than focusing on short-term profits (Frost, 2016). Management of a business organization that operates in Japan should align their strategies to the long term benefits rather than focus on short-term profits. Conclusion Japan is an industrialized nation where many organizations strive to invest in and to understand the Japanese culture is crucial for any organization. There are key cultural aspects about Japan that must be adhered to when operating in the country (Martinuzzi, 2016). Japanese people are reserved and respectful by nature with much focus in their workplace and organizations they work in. Using Hofstede's five-dimension model a business organization establishes how management should be structured to suit in Japanese culture. Japan has a population of about 127.2 million people according to the 2015b census and thus it is ranked 10th in the world. The country is characterized by an aging population with a declining birth rate and therefore in terms of labor supply, the country is not safe especially for start-up businesses. Japanese economy is one of the most stable because the country enjoys social and political stability with efficiently run institutions which ensure that business is carried out in the most effective manner with little interruption. References Adekola, A., Sergi, B. S. (2016). Global business management: A cross-cultural perspective. Routledge. https://books.google.co.ke/books?hl=enlr=id=XXEGDAAAQBAJoi=fndpg=PP1dq=Adekola,+A.,+%26+Sergi,+B.+S.+(2016).+Global+business+management:+A+cross-cultural+perspective.+Routledge.ots=BBGhKSht_Rsig=nx0gIEACsp9dTb-cV0fkigXG6cYredir_esc=y#v=onepageqf=false Alston, J. P., Takei, I. (2005). Japanese business culture and practices: A guide to twenty-first century Japanese business. New York: iUniverse https://books.google.co.ke/books?hl=enlr=id=6lJTqe_IwdsCoi=fndpg=PR10dq=Japanese+business+culture+and+practices:+A+guide+to+twenty-first+century+Japanese+business.+New+York:+iUniverseots=l8kcJDjH7Lsig=phpEnzePL75AqVQoOuFo2eMtcsYredir_esc=y#v=onepageq=Japanese%20business%20culture%20and%20practices%3A%20A%20guide%20to%20twenty-first%20century%20Japanese%20business.%20New%20York%3A%20iUniversef=false Bestor, V., Bestor, T. C., Yamagata, A. (Eds.). (2011). Routledge handbook of Japanese culture and society. Taylor Francis. https://books.google.co.ke/books?id=0cBYffHp5L4Cprintsec=frontcoverdq=Routledge+handbook+of+Japanese+culture+and+society.+Taylor+%26+Francis.hl=ensa=Xredir_esc=y#v=onepageq=Routledge%20handbook%20of%20Japanese%20culture%20and%20society.%20Taylor%20%26%20Francis.f=false Culture of Japan - history, people, traditions, women, beliefs, food, family, social, marriage. (2016). Everyculture.com. Retrieved 10 November 2016, from https://www.everyculture.com/Ja-Ma/Japan.html De, M. B. (2006). Japan: Understanding dealing with the new Japanese way of doing business!. s.l.: Phoenix Books. https://books.google.co.ke/books?hl=enlr=id=AScAk1NIKMcCoi=fndpg=PA11dq=De,+M.+B.+(2006).+Japan:+Understanding+%26+dealing+with+the+new+Japanese+way+of+doing+business!.+s.l.:+Phoenix+Books.ots=4n0NqT3eQ8sig=IAWyof6-REtFKFilMBIuOSr6Gacredir_esc=y#v=onepageqf=false De, M. B. (2011). Japan Unmasked: The Character Culture of the Japanese. New York: Tuttle Pub. https://books.google.co.ke/books?hl=enlr=id=mvfPAgAAQBAJoi=fndpg=PT13dq=Japan+Unmasked:+The+Character+%26+Culture+of+the+Japanese.+New+York:+Tuttle+Pub.ots=ku7oGnAQAtsig=98EjHQS1213JSnRWuevd9VgkehIredir_esc=y#v=onepageqf=false Dellner, A. (2009). Cultural Dimensions: The Five-Dimensions-Model according to Geert Hofstede. https://www.grin.com/en/e-book/279731/cultural-dimensions-the-five-dimensions-model-according-to-geert-hofstede Doing Business in Japan: 10 Etiquette Rules You Should Know. (2016). OPEN Forum. Retrieved 10 November 2016, from https://www.americanexpress.com/us/small-business/openforum/articles/doing-business-in-japan-10-etiquette-rules-you-should-know/ Doing Business in Singapore vs Japan | A Comparative Study by GuideMeSingapore. (2016). Guidemesingapore.com. Retrieved 10 November 2016, from https://www.guidemesingapore.com/country-reports/japan/doing-business-singapore-vs-japan Frost, A. (2016). Japanese Culture and Hofstedes Five DimensionsRestaurant Kyoto's Blog | Restaurant Kyoto's Blog. Restaurantkyoto.dk. Retrieved 10 November 2016, from https://restaurantkyoto.dk/blog/en/japanese-culture/ Hashimoto, K. (2014). Arcade as Japanese Traditional Shopping and Business Culture. https://books.google.co.ke/books?id=JmpwBQAAQBAJdq=Arcade+as+Japanese+Traditional+Shopping+and+Business+Culturehl=ensa=Xredir_esc=y Kunkel, L. M. (2010). International Business Etiquette and Manners. The Key Differences in Practice between the USA and Japan and their Effects upon Communication and Working Relationships. https://books.google.co.ke/books?id=e3Cab8GjbJoCprintsec=frontcoverdq=International+Business+Etiquette+and+Manners.+The+Key+Differences+in+Practice+between+the+USA+and+Japan+and+their+Effects+upon+Communication+and+Working+Relationships.hl=ensa=Xredir_esc=y#v=onepageq=International%20Business%20Etiquette%20and%20Manners.%20The%20Key%20Differences%20in%20Practice%20between%20the%20USA%20and%20Japan%20and%20their%20Effects%20upon%20Communication%20and%20Working%20Relationships.f=false LLC, V. (2016). Japanese business culture and first meeting manners doing business in Japan. Venturejapan.com. Retrieved 10 November 2016, from https://www.venturejapan.com/japan-business-culture-meeting.htm Martinuzzi, B. (2016). Doing Business in Japan: 10 Etiquette Rules You Should Know. OPEN Forum. Retrieved 10 November 2016, from https://www.americanexpress.com/us/small-business/openforum/articles/doing-business-in-japan-10-etiquette-rules-you-should-know/ Mba, A. A. M. (2012). Ceo guide to doing business in japan. Place of publication not identified: Lulu Com. https://books.google.co.ke/books?id=tQsCAgAAQBAJpg=PT3dq=Ceo+guide+to+doing+business+in+japanhl=ensa=Xredir_esc=y#v=onepageq=Ceo%20guide%20to%20doing%20business%20in%20japanf=false Meyer, E. (2014). The culture map: Breaking through the invisible boundaries of global business. https://scholar.google.com/scholar?q=The+culture+map%3A+Breaking+through+the+invisible+boundaries+of+global+business.btnG=hl=enas_sdt=0%2C5 Monden, Y. (2013). Management of service businesses in Japan. Hackensack, NJ: World Scientific. https://books.google.co.ke/books?id=HRi7CgAAQBAJprintsec=frontcoverdq=Management+of+service+businesses+in+Japan.hl=ensa=Xved=0ahUKEwizie7q8a_QAhVhLcAKHe_GAy0Q6AEIMTAA#v=onepageq=Management%20of%20service%20businesses%20in%20Japan.f=false Morschett, D., Schramm-Klein, H., Zentes, J. (2010). Strategic international management: Text and cases. Wiesbaden: Gabler. https://books.google.co.ke/books?id=MOBsBgAAQBAJprintsec=frontcoverdq=Strategic+international+management:+Text+and+cases.hl=ensa=Xved=0ahUKEwj16N6D8q_QAhVGDsAKHdnrChkQ6AEIIjAA#v=onepageq=Strategic%20international%20management%3A%20Text%20and%20cases.f=false

Business Communication Attitude and Physiological Barriers

Question: Discuss about the Business Communicationfor Attitude and Physiological Barriers. Answer: Communication is a major employability skill that employers look while choosing their employees. Its the mode of transferring information or ideas from one person to another either by use of words, using signs or through a written material. Communication skills are essential for the efficient and effective running of any organization (Saks and Gruman, 2011, p. 14). Communication may be of different types; listening, verbal communication, non-verbal communication, emotional awareness. However, it has several barriers; Physical barriers like noise, language barrier, attitude and physiological barriers. This essay brings about an experience that is linked to a non-verbal form of communication. It talks about the importance of non-verbal communication and its limitations and how one can improve the communication skills of effective communication. Non- Verbal Communication An incident whereby someone is employed in an institution of the physically challenged people as a cleaner. The worker cannot communicate effectively with the students because they use sign language and the employee is not familiar with the signs. They may need help from their cleaner, but they cannot convey their message in the right way. The cleaner may also need to pass information to them, but it may be challenging. Even though it may be difficult to communicate to each other, the worker can learn to talk through signs for secure communication with the students (Patterson, 2012, p. 5). The employee can learn how to use gestures, facial expressions, body movements and also the voice tone. After the cleaner learns the several non-verbal behaviors', communicating with the students may be very easy, and information would be passed to each other quickly. This is an experience that is linked to the non-verbal communication which is used to give information to people who may not be able to understand the written or oral information that is given to them, so the sender has to use the non-verbal communication behaviors. Nonverbal communication concepts bring about repetition, contradiction, complementing, accenting, and substitution of words. The use of nonverbal communication shows one's emotions of curiosity, happiness, anger, anxiety, pleasure, and interest among others. Most people within different settings use nonverbal communication cues when expressing their empathy in a deliberate manner (Leathers and Eaves, 2015, p. 2). The ability to interpret nonverbal cues and signals is complicated since nonverbal communication does not have fixed meanings for it means different in different contexts. Non-verbal communication is a mode of communication enables individuals to transfer information or ideas to others by use of signs, body language (kinesics), touch [haptics] and distance [proxemics]. The understanding and interpretation of nonverbal signals provide one with an advantage over other people in the environment where communication takes place (Patterson, 2012, p. 90). Mostly, nonverbal communic ation is grounded on instinct, and the communicators tell the truth, and this makes this mode of communication more recommended than verbal messages. There are different ways that people can communicate with each example by use of facial expressions, gestures and even how one dress can bring about communication. Non- verbal communication is important because; it brings a fast interpretation of a message like the use of symbols and signs can communicate faster than spoken or written message. It also reduces the time that the message is supposed to reach the receiver. Use of visual language is necessary because the receiver of the message can see the displayed message which could be attractive and presentable (Martin and Nakayama, 2013, p. 100). Communicating non-verbally also helps where you have to pass a message to the handicapped person, and they can understand clearly. There are sometimes when one has to pass a message to illiterate people, the use of gestures, facial expressions and maintaining eye contact is useful to uneducated people without the use of written words (Mavridis, 2015, p. 56). One may be disrupted by either no ise or long distance while trying to convey a particular message to someone. This may call for gestures for the receiver to understand what you are meaning. Lastly, use of nonverbal communication is easy to figure out between the two parties. However, non-verbal communication may have some disadvantages. Not everyone is familiar with the gestures and facial expressions while others may not prefer it. Sometimes it's tough for some people to understand the signs and they may end up receiving a wrong information. You may need to convey lengthy discussions with the other party, and this may be cumbersome because nonverbal communications only call for short messages (Knapp, Hall, and Horgan, 2013, p. 80). It does not follow any format while communicating because individuals unconsciously engage themselves in nonverbal communication by moving their bodies. One may also be interrupted while passing the message because it uses facial expressions. Lastly, it may be expensive at times. The experience of the employed cleaner in a physically challenged students institution made the worker improve the non-verbal communication skills. To improve the skills, one should understand carefully the gestures, facial expressions, movement of the body and also the voice tone (Botwinick, 2013, p. 30). This is because these signs usually convey a message that one should understand. Some people may also want to pass information but their words may not match with their nonverbal movements. One should be careful with the phrase and expressions. The eye contact is very essential while passing a certain information, one should look to the other party's eye, but it should not last for more than five seconds because it will mean something else. For effective communication, one should always practice the skills in case you are not familiar with them to avoid the bias of the message conveyed. In conclusion, none- verbal communication is important when dealing with handicapped personality, children and also illiterate people. Nonverbal communication makes work easier within the workplace and helps businesses in conducting critical responsibilities such as interviews. Nonverbal signals portray accuracy and trustworthy of intentions as a sign of confidence. It's important to understand others and how they try to convey their message. We should consider the non-verbal behaviors and their meaning. Lastly, we should respect other people's privacy and their communication skills and accept them because we are different. List of References Botwinick, J., 2013.Aging and behavior: A comprehensive integration of research findings. Springer. Knapp, M.L., Hall, J.A. and Horgan, T.G., 2013.Nonverbal communication in human interaction. Cengage Learning. Leathers, D.G. and Eaves, M., 2015.Successful nonverbal communication: Principles and applications. Routledge. Martin, J.N., and Nakayama, T.K., 2013.Experiencing Intercultural Communication. McGraw-Hill Higher Education. Mavridis, N., 2015. A review of verbal and non-verbal humanrobot interactive communication.Robotics and Autonomous Systems,63, pp.22-35. Mishra, K., Boynton, L. and Mishra, A., 2014. Driving employee engagement: The expanded role of internal communications.International Journal of Business Communication,51(2), pp.183-202. Patterson, M., 2012.Nonverbal behavior: A functional perspective. Springer Science Business Media. Saks, A.M. and Gruman, J.A., 2011. Organizational socialization and positive organizational behaviour: Implications for theory, research, and practice.Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l'Administration,28(1), pp.14-26.

Marketing Plan Apple Inc

Objectives The company pursues many objectives with the marketing plan. The objectives will be specific, measurable, attainable and timely (Trika, 2010). In other words, Apple Inc will follow the SMART model in developing and implementing its objectives. The marketing objectives of the company includesAdvertising We will write a custom essay sample on Marketing Plan: Apple Inc specifically for you for only $16.05 $11/page Learn More To improving the customer engagement and relationship with the company and its products by 50% To increase the company’s website traffic by 45% To increase the presence of the company’s brand across the social media channels by 50% To improve on the positive feedback concerning the company brand by 40% The objectives must be attained within three years. However, increasing the website traffic as well as the presence of the company’s brand is expected to be attained within the first year of the plan. In fact, the presence of the company’s brand will be attained by increasing the number of times the products are mentioned on the social media. In addition, the number of comments as well as the number of followers within the social networking sites applied by the company will also measure the brand presence. The numbers of comments are expected to reach 1000 by the end of the first year of the plan while the numbers of followers are expected to reach 1650 in the same year. The number of individuals and the companies that have visited the website will measure the objective of increasing the number of traffic. The objectives are attainable given the set targets against the period. In addition, given the past trends, the results can be achieved within the given time. Content Most of the information will be retrieved from the company website. However, other related marketing journals will also provide valuable information concerning the marketing plan. Most importantly, the marketi ng researches that have been conducted will provide valuable information to be applied in this plan (Wild, 2012). Moreover, the reports from the promotions, conference presentations as well as other events will provide valuable information on the company’s performance. In essence, the external sources of information will includes The websites including the applied social media websites as well as the search engine websites. Articles written concerning the company Journals both academic and non academic concerning the company and its brand products Marketing research reports that have been conducted concerning the company and its products Reports from the company marketing activities including promotions, presentations and events Blog posts regarding the company products, brand and activities Press releases concerning the company brands as well as the products Video records on the company events Text messages and e-mails received by the company regarding the products and the brand. Networks Depending on the objectives and the target clients, Apple Company will explore various innovative social media platforms to promote its services in order to reach its targeted users. The social sites have offered new opportunities for the company to promote its products and services as well as reach the target users at reduced costs. Facebook The main social networking site that the company will utilize is facebook. Currently, facebook is the largest social networking site in the world (Hemley, 2013). Facebook will allow the company to reach the target market through users’ profile information such as different age brackets as well as their attention altitudes. For example, most of the younger generation use of phones and ipads for online socialization. Studies show that people between the ages 21-24 are the biggest users of facebook at about 17% (Bowker, 2013). Because of this popularity, the social site provides a good site for the company to increase its p resence as well as the brand to the target market.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More LinkedIn Another important social networking site the company will utilize is LinkedIn. Primarily, LinkedIn promotions target people with certain aptitudes and designations. Therefore, it is considered a complex form of experts’ social networking since allows communication between professionals such as accountancy and legal services among others within the Apple Company (Close, 2012). Due to the proficient information LinkedIn uses in its commercials, it is useful in adverts targeting the professionals. Twitter Twitter provides the best platform for the company to increase its presence among the users of its products (Jacobson, 2013). Twitter is currently developing self-service commercial methods targeting an array of people particularly the company’s target group. In addition, the twitter target enthusiasts of the open and common social site handlers. Twitter mostly target users within the age bracket of twenty-five and above. Therefore, Apple Company that intends to attract the age groups will embrace the use of twitter to increase its presence. Implementation and monitoring schedule As indicated, the objectives and goals of the plan will be implemented within three years and the expected the result will measured against the set targets (Gamse, 2012). Within three years, the overall results of the marketing plan are expected to be attained and benefit the company. Moreover, the set objectives will be monitored and evaluated against the expected results (Zarrella, 2009). Upon realization that the expected results cannot be attained, the goal will be redefined and oriented according to the needs of the market. However, such circumstances are not expected since the situation has been analyzed through the application of SWOT and PESTLE models reducing the ch ances of any eventuality. The evaluation of the progress will conducted on six months interval within three years period. The implementation and monitoring schedule indicated will be applied in the evaluation of the expected results. objective Expected results Attained results Period covered Expected timeline Customer engagement 50% 3 Years Website traffic 45% 1 Year Brand presence 50% 1 Year Positive feedback 40% 3 Years As shown in the implementation and monitoring schedule, the attained results will be measured on half-yearly basis pegged on the expected results. In the period covered column, the number of months will be recorded and checked against the expected timeline as well as the progress in the attained results. In case the attained results rise against the increasing number of months, then the results are positive. However, in case the attained results decrease with the increasing number of months, the results are negative. Under the circumstances th at the results are negative, a timeline may be prolonged or the objective may be redefined depending on the practical feedback.Advertising We will write a custom essay sample on Marketing Plan: Apple Inc specifically for you for only $16.05 $11/page Learn More There are several activities involved in the implementation process. The activities are critical in the attainment of the set objectives (Baron Shane, 2008). Activities such as training of the staff, engaging with the target audience and developing the content are significant in the implementation of the marketing plan. Such activities will also be taken into consideration during the implementation process. Measuring the success of the goals As mentioned before, the performance of the goals will be measured on their performance against the set targets. In addition, the success of the goals will be measured based on the SMART model. In other words, the goals of the company will be deemed successfu l when the expected results are attained (Ash, 2013). In this case, however, once the goals have reached or surpassed the set percentage, then the goal will be deemed successful. The first objective was to increase the customer engagement by 50 % across all the social media the company will utilize. The number of posts on the company’s social media page as well as followers will measure customer engagement (Ash, 2013). The company expects to increase the number to 10, 000 within three years. The number will account for an increase of 50% of the total number the company currently have. In case the targets are attained within the specified period, then the objective has met the requirement and is deemed successful. Similarly, the presence of the company’s brand will be measured by the number of times the products are mentioned on the social media. In addition, the number of comments as well as the number of followers within the social networking sites applied by the comp any will be used to measure the brand presence. The numbers of comments are expected to reach 1000 by the end of the first year of the plan while the numbers of followers are expected to reach 1650 in the same year. The number of individuals and the companies that have visited the website will measure the objective of increasing the traffic. Under the circumstances that the set targets are achieved, then the goals and objects are deemed successful. References Ash, M. (2013). Understand the real value of lead generation to generate the greatest return. Web.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Baron, R. Shane, A. (2008). Entrepreneurship: A process perspective. Mason, OH: Cengage Learning. Bowker, S. (2013). A summary of what marketers can learn from the Data-Driven Marketing Survey 2013, Europe. Web. Close, A. G. (2012). Online consumer behavior: theory and research in social media, advertising and E-Tail. London, UK: Routledge. Gamse, P. (2012). 42 Rules for a web presence that wins: essential business strategy for website and social media success. Washington, DC: Happy About. Hemley, D. (2013). 26 tips to create a strong social media content strategy. Web. Jacobson, J. L. (2013). 42 rules of social media for small business. Washington, DC: Happy About. Trika, J. (2010). Buyer’s guide on choosing the right search engine marketing agencies and tools. Bloomington, Indiana: AuthorHouse. Wild, M. (2012). Social media marketing strategy report. Journal of Marketing Research, 46(12), 67-73. Zarrella, D. (2009). The social media marketing. Sebastopol, CA: O’Reil ly Media. This essay on Marketing Plan: Apple Inc was written and submitted by user Ali Huff to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.