Marketing Plan Apple Inc

Objectives The company pursues many objectives with the marketing plan. The objectives will be specific, measurable, attainable and timely (Trika, 2010). In other words, Apple Inc will follow the SMART model in developing and implementing its objectives. The marketing objectives of the company includesAdvertising We will write a custom essay sample on Marketing Plan: Apple Inc specifically for you for only $16.05 $11/page Learn More To improving the customer engagement and relationship with the company and its products by 50% To increase the company’s website traffic by 45% To increase the presence of the company’s brand across the social media channels by 50% To improve on the positive feedback concerning the company brand by 40% The objectives must be attained within three years. However, increasing the website traffic as well as the presence of the company’s brand is expected to be attained within the first year of the plan. In fact, the presence of the company’s brand will be attained by increasing the number of times the products are mentioned on the social media. In addition, the number of comments as well as the number of followers within the social networking sites applied by the company will also measure the brand presence. The numbers of comments are expected to reach 1000 by the end of the first year of the plan while the numbers of followers are expected to reach 1650 in the same year. The number of individuals and the companies that have visited the website will measure the objective of increasing the number of traffic. The objectives are attainable given the set targets against the period. In addition, given the past trends, the results can be achieved within the given time. Content Most of the information will be retrieved from the company website. However, other related marketing journals will also provide valuable information concerning the marketing plan. Most importantly, the marketi ng researches that have been conducted will provide valuable information to be applied in this plan (Wild, 2012). Moreover, the reports from the promotions, conference presentations as well as other events will provide valuable information on the company’s performance. In essence, the external sources of information will includes The websites including the applied social media websites as well as the search engine websites. Articles written concerning the company Journals both academic and non academic concerning the company and its brand products Marketing research reports that have been conducted concerning the company and its products Reports from the company marketing activities including promotions, presentations and events Blog posts regarding the company products, brand and activities Press releases concerning the company brands as well as the products Video records on the company events Text messages and e-mails received by the company regarding the products and the brand. Networks Depending on the objectives and the target clients, Apple Company will explore various innovative social media platforms to promote its services in order to reach its targeted users. The social sites have offered new opportunities for the company to promote its products and services as well as reach the target users at reduced costs. Facebook The main social networking site that the company will utilize is facebook. Currently, facebook is the largest social networking site in the world (Hemley, 2013). Facebook will allow the company to reach the target market through users’ profile information such as different age brackets as well as their attention altitudes. For example, most of the younger generation use of phones and ipads for online socialization. Studies show that people between the ages 21-24 are the biggest users of facebook at about 17% (Bowker, 2013). Because of this popularity, the social site provides a good site for the company to increase its p resence as well as the brand to the target market.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More LinkedIn Another important social networking site the company will utilize is LinkedIn. Primarily, LinkedIn promotions target people with certain aptitudes and designations. Therefore, it is considered a complex form of experts’ social networking since allows communication between professionals such as accountancy and legal services among others within the Apple Company (Close, 2012). Due to the proficient information LinkedIn uses in its commercials, it is useful in adverts targeting the professionals. Twitter Twitter provides the best platform for the company to increase its presence among the users of its products (Jacobson, 2013). Twitter is currently developing self-service commercial methods targeting an array of people particularly the company’s target group. In addition, the twitter target enthusiasts of the open and common social site handlers. Twitter mostly target users within the age bracket of twenty-five and above. Therefore, Apple Company that intends to attract the age groups will embrace the use of twitter to increase its presence. Implementation and monitoring schedule As indicated, the objectives and goals of the plan will be implemented within three years and the expected the result will measured against the set targets (Gamse, 2012). Within three years, the overall results of the marketing plan are expected to be attained and benefit the company. Moreover, the set objectives will be monitored and evaluated against the expected results (Zarrella, 2009). Upon realization that the expected results cannot be attained, the goal will be redefined and oriented according to the needs of the market. However, such circumstances are not expected since the situation has been analyzed through the application of SWOT and PESTLE models reducing the ch ances of any eventuality. The evaluation of the progress will conducted on six months interval within three years period. The implementation and monitoring schedule indicated will be applied in the evaluation of the expected results. objective Expected results Attained results Period covered Expected timeline Customer engagement 50% 3 Years Website traffic 45% 1 Year Brand presence 50% 1 Year Positive feedback 40% 3 Years As shown in the implementation and monitoring schedule, the attained results will be measured on half-yearly basis pegged on the expected results. In the period covered column, the number of months will be recorded and checked against the expected timeline as well as the progress in the attained results. In case the attained results rise against the increasing number of months, then the results are positive. However, in case the attained results decrease with the increasing number of months, the results are negative. Under the circumstances th at the results are negative, a timeline may be prolonged or the objective may be redefined depending on the practical feedback.Advertising We will write a custom essay sample on Marketing Plan: Apple Inc specifically for you for only $16.05 $11/page Learn More There are several activities involved in the implementation process. The activities are critical in the attainment of the set objectives (Baron Shane, 2008). Activities such as training of the staff, engaging with the target audience and developing the content are significant in the implementation of the marketing plan. Such activities will also be taken into consideration during the implementation process. Measuring the success of the goals As mentioned before, the performance of the goals will be measured on their performance against the set targets. In addition, the success of the goals will be measured based on the SMART model. In other words, the goals of the company will be deemed successfu l when the expected results are attained (Ash, 2013). In this case, however, once the goals have reached or surpassed the set percentage, then the goal will be deemed successful. The first objective was to increase the customer engagement by 50 % across all the social media the company will utilize. The number of posts on the company’s social media page as well as followers will measure customer engagement (Ash, 2013). The company expects to increase the number to 10, 000 within three years. The number will account for an increase of 50% of the total number the company currently have. In case the targets are attained within the specified period, then the objective has met the requirement and is deemed successful. Similarly, the presence of the company’s brand will be measured by the number of times the products are mentioned on the social media. In addition, the number of comments as well as the number of followers within the social networking sites applied by the comp any will be used to measure the brand presence. The numbers of comments are expected to reach 1000 by the end of the first year of the plan while the numbers of followers are expected to reach 1650 in the same year. The number of individuals and the companies that have visited the website will measure the objective of increasing the traffic. Under the circumstances that the set targets are achieved, then the goals and objects are deemed successful. References Ash, M. (2013). Understand the real value of lead generation to generate the greatest return. Web.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Baron, R. Shane, A. (2008). Entrepreneurship: A process perspective. Mason, OH: Cengage Learning. Bowker, S. (2013). A summary of what marketers can learn from the Data-Driven Marketing Survey 2013, Europe. Web. Close, A. G. (2012). Online consumer behavior: theory and research in social media, advertising and E-Tail. London, UK: Routledge. Gamse, P. (2012). 42 Rules for a web presence that wins: essential business strategy for website and social media success. Washington, DC: Happy About. Hemley, D. (2013). 26 tips to create a strong social media content strategy. Web. Jacobson, J. L. (2013). 42 rules of social media for small business. Washington, DC: Happy About. Trika, J. (2010). Buyer’s guide on choosing the right search engine marketing agencies and tools. Bloomington, Indiana: AuthorHouse. Wild, M. (2012). Social media marketing strategy report. Journal of Marketing Research, 46(12), 67-73. Zarrella, D. (2009). The social media marketing. Sebastopol, CA: O’Reil ly Media. This essay on Marketing Plan: Apple Inc was written and submitted by user Ali Huff to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Defining And Understanding Ethical Mindfulness Social Work Essays

Defining And Understanding Ethical Mindfulness Social Work Essays Defining And Understanding Ethical Mindfulness Social Work Essay Defining And Understanding Ethical Mindfulness Social Work Essay My apprehension of professionalism is holding the subject to be cognizant of and work to a set of values made up of legal legislative acts, of professional organic structure models and guidelines and of employer policies, models and guidelines, which together item expected behavior. Those legislative acts, policies, models and guidelines should be used to place functions and duties which in bend define boundaries. The British Association of Counselling and Psychotherapy ( BACP ) , of which I am a pupil member, is the largest professional organic structure in the UK for reding and psychotherapeutics and lays down what criterions of behavior counselors, service users and the public expect at a national degree. If a counselor or healer is a member of a professional organic structure, he or she will be bound by a codification of professional moralss model or in the instance of the BACP, the ethical framework†¦it recognises that picks are frequently non distinct, and that sometimes hard determinations need to be made that, even when taken in good religion, may hold unpredictable and unwanted results ( Merry, 2002:11 ) Professionalism and moralss both relate to proper behavior. I view the ethical model as a list of qualities for how the counselor should be and a list of behaviors for what the counselor should do and not make . Examples of the coveted attitudes include possessing empathy, earnestness, unity, resiliency, regard, humbleness, competency, equity, wisdom and bravery. Examples of the coveted behaviors include fidelity, liberty, beneficence, non-maleficence, justness and dignity. The BACP produced the ethical model to protect both the client and counselor through good pattern in reding and psychotherapeutics. It sets out a series of professional and personal values, underlying rules and moral qualities which reflect my properties as a trainee counselor in order to advance a safe and professional environment, one where I could enable clients to let trust to develop within our relationship. I abide by the BACP counsel on good pattern which is concerned with client safety, counselor duty and answerability, clear catching and my competency as a trainee counselor. It provides information for what counselors are expected to make and approve for effects of malpractice. I have chosen a conjectural ethical quandary, albeit a realistic one, relevant to my chosen arrangement at The Truce YMCA in Lancaster. A 16 twelvemonth old female client nowadayss with intelligence of her parents holding separated two hebdomads antecedently. She lives with her Dendranthema grandifloruom who is imbibing inordinate sums of intoxicant and who is non get bying with the twenty-four hours to twenty-four hours responsibilities of looking after the client s nine twelvemonth old brother, who is now largely in the client s attention. No other repasts are being provided other than school dinners and no money is being allocated to them for nutrient. Last dark the client s Dendranthema grandifloruom pushed the client against the wall and the client has a head hurt. The client asks me non to state anyone. The ethical quandary here is that my client has disclosed a Child Protection issue and asked me to keep the confidentiality facet of the contract. There are several deductions, professionally I must transgress confidentiality as there would be no manner that I could keep that information, my unity would be conflicted. I would hold a professional duty that would be impossible for me to disregard. However, by transgressing confidentiality this could hold terrible effects for the client, myself ( our relationship ) , and the client s household. A inquiry I need to inquire myself is: What are our statutory responsibilities and duties? We have a responsibility under the Children Act 1989 to safeguard and protect kids who may be enduring from maltreatment. This may be physical, sexual, emotional or as a consequence of neglect hypertext transfer protocol: //www.tameside.gov.uk/childprotection/parentinfo # t2 day of the month accessed, 21st April 2010 The YMCA has put together a process flow chart and as portion of my preparation I have been made aware of it. It is a clear illustration of my function, duties and boundaries. Safeguarding agencies making everything you can to protect kids and immature people from injury. A precaution is a step to assist cut down the hazard of kids and immature people being harmed. hypertext transfer protocol: //www.nspcc.org.uk/Inform/trainingandconsultancy/consultancy/cst/safe_communities_toolkit_english_wdf70126.pdf day of the month accessed, 19th April 2010 The revelation demands to be sensitively, unfeignedly and respectfully explored in order to honor the rule of non-maleficence because every kid affairs. As a trainee counselor I have an ethical duty to endeavor to extenuate any injury caused to a client even when the injury is ineluctable or unintended ( BACP, 2007:03 ) There are several deductions: I am cognizant that the rule of fidelity requires a duty to honor the trust that has been placed in me as a trainee counselor and that how I move the procedure frontward from this point could change how the client and I may or may non work together in the hereafter. Without confidentiality and empathy there is possible to harm the relationship, and as Bond ( 1993:46 ) provinces that, responsibilities to the client are the first concern of the counselor. The justification of reding remainders on this work being undertaken in a counsellor-client relationship . Where as a trainee counselor can I happen counsel on consent and revelation? I could look into against the BACP guidelines, with my casework supervisor, my managerial supervisor, the bureaus codifications of pattern and policies, my coachs and Social Services. To avoid the possibility of prosecution I need to esteem my function and abide by the BACP counsel on good pattern which is concerned with client safety, counselor duty and answerability, clear catching and my competency as a trainee counselor. Professional answerability is besides cardinal in guaranting public protection and allows the Profession to travel frontward basking the public assurance in the services provided hypertext transfer protocol: //www.bacp.co.uk/prof_conduct/ 4th February 2010 The rule of beneficence involves moving in the client s best involvement and keeping the criterions of competency and cognition expected for members who continue to both personally and professionally develop by utilizing supervising for support. As I am working within an bureau I am expected, as a member of the BACP, to hold ongoing regular supervising for my work with a clinical supervisor and with my managerial supervisor. Supervisors, directors and counselors have a duty to keep and heighten good pattern, to protect clients from hapless pattern ( advancing their well-being ) and for the counselor to get the attitudes, accomplishments and cognition required for each of their functions raising consciousness and guaranting the just intervention of all clients and the singularity of single people sing civilization differences, gender or disablements which involves the rule regard of justness. When sing what action to take the first measure I would take would be to research what the client had told me by clear uping what had been said in order to look into out my understanding with the client. It is of import to place that there is a job and if so I would so work out whose job it was and in this instance it would be the client s. Yet I would be responsible to her, myself and accountable up the concatenation of bid within the administration. By puting the contract provided by The YMCA clearly so that it is understood by the client there is less opportunity of misinterpretations and more opportunity of boundaries being clear at the oncoming. The understanding of a contract protects both the client and the counselor. It proves that each party has agreed their duties and boundaries and that they each know where they stand in the guidance procedure in relation to their duties to each other. I would necessitate to mention back to the initial contract to remind the client about our understanding that would be in topographic point between us. I would hold aptly explained at the clip that should harm to self or others be disclosed to me that I would necessitate to transgress confidentiality. I would utilize appropriate linguistic communication for a 16 twelvemonth old to understand and include her in the procedure. I would esteem the rule of regard for liberty by discoursing the necessity of safeguarding her, protecting her and her younger brother and, with her consent, look intoing whether the kid protection officer would be available to come in the room to work it through all together by understanding my occupation functions and duties and working within my preparation and experience aptly I could present a professional degree of service that promotes safety and both at the same clip being to the full cognizant that she has picks and human rights excessively. Although I could hold a struggle of involvement in that I would hold to transgress confidentiality†¦ Human Rights Act 1998 Article 8.1 Everyone has the right to esteem for his private and household life, his place and his correspondence. Article 8.2 There shall be no intervention by a public authorization with the exercising of this right except every bit such as in conformity with the jurisprudence and is necessary in a democratic society in the involvements of national security, public safety or the economic wellbeing of the state, for the bar of upset or offense, for the protection of wellness or ethical motives, or for the protection of the rights and freedoms of others ( Bond, 2010:158 ) . †¦I would protect myself from judicial proceeding as I have a responsibility to detect the Code of Professional Conduct and the other guidelines issued by the BACP. Not all Torahs are perfect, the job is that Torahs are frequently generalised and unfastened to some reading and that s where they can be exploited. The jurisprudence sing 16 twelvemonth olds ( child versus Gillick competent versus grownup ) and the duty of Social Services to look after person until 18 old ages of age is non black and white. Person planning to travel to the Dignitas clinic in Switzerland to stop their life is within their ain rights and it would be an illustration of a instance where a counselor could esteem the client s self-respect. At the first available opportunity I had I would follow the illustration of a kid protection signifier, from my safeguarding policy and guidelines provided by the administration and do really clear, accurate, brief, factual notes of who said what, when it was said, where it was said and the nature of the concern. I would bear in head that the notes could be read by the client herself and if I was required to compose a study for tribunal I would be cognizant that I have non been trained to compose such a study and seek advice. Harmonizing to Pollecoff, et Al. ( 2002:58 ) Counsellors and clinical psychologists are in a alone place when asked to give evidence†¦Ã¢â‚¬ ¦unlike other professionals, they do non needfully maintain elaborate notes of each session held with a client†¦Problems can originate sing client confidentiality in the context of showing studies or giving grounds . I would register the notes confidentially and each client has a codification to be used for namelessness intents, shop for six months, one time the instance is closed, so they are destroyed. Chemical bond ( 2010:158 ) suggests The Data Protection Act 1998†¦Ã¢â‚¬ ¦covers a broad scope of demands to make with record-keeping . I would name my instance supervisor and I would explicate what has happened, what I did ( discussed with line director and or referral to Child Protection Officer etc. ) and inquire him if there is anything else I should hold done or could make. Working within a multi bureau can be utile as it can run into the demands of immature people more efficaciously. Confidentiality processs are in topographic point and consent must be given by the individual concerned and must be present when consented information is shared. There are exceeding fortunes. At the same clip how I present myself and interact with people ( linguistic communication, visual aspect, actions and interactions ) influence feelings. There are informal outlooks and go oning with both professional and personal development ( supervising ) . Questions like What does the BACP say about this? are what I need to inquire myself in during my rating in order to make the right thing and cognizing how of import it is to non make the wrong thing because that could do harm to more than the client in the room. I hope that I have demonstrated that I understand that there is a demand to move within the jurisprudence at all times but in a manner that provides every bit much support and protection as possible towards the client foremost and first, towards myself and towards the organizational construction and the profession itself. It is non ever a instance of cognizing what to make to as an expert, but it seems to be a instance of cognizing what to make following and who to travel to in order to acquire the replies needed.